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p{font-size:15px;margin-bottom:20px}.step-result{grid-column:2;font-size:13px}.fit-note{gap:18px;padding:23px 19px;margin-top:34px;align-items:flex-start}.fit-symbol{font-size:32px}.fit-note p{font-size:13px}.faq-grid{grid-template-columns:1fr;gap:32px}.faq-grid h2{font-size:39px}.faq-grid>.questions{min-width:0}summary{font-size:15px;gap:18px}details p{font-size:14px;padding-right:0}.contact-grid{gap:35px}.contact-copy{display:block}.contact-copy h2{font-size:76px;letter-spacing:-4.5px;margin-top:22px}.contact-copy h2 br:nth-child(2){display:none}.contact-copy h2 em{display:block}.contact-copy>p{font-size:15px;margin-top:24px}.contact-copy>.eyebrow{font-size:10px}.contact-email{font-size:23px;margin:7px 0 26px}.conversation ol{font-size:13px}.contact-card{padding:25px 21px}.form-columns{grid-template-columns:1fr;gap:0}.form-heading{font-size:8px;gap:15px}.form-heading .tiny-label{font-size:9px}legend{font-size:24px}input,select,textarea{font-size:16px}.button{font-size:13px}.form-note{font-size:11px}.footer-top{display:grid;grid-template-columns:1fr 1fr;gap:25px;padding-top:40px}.footer-top p{font-size:12px;justify-self:end}.footer-top nav{grid-column:1/-1;font-size:13px;gap:25px}.footer-word{font-size:13vw;letter-spacing:-3px;padding-block:34px}.footer-bottom{flex-direction:column;gap:12px;font-size:10px;padding-top:20px}.contact-email{overflow-wrap:anywhere}}
@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*,*:before,*:after{transition:none!important;animation:none!important}}
/* Readable type throughout the final design. */
.eyebrow,.hero-topline,.section-label,.section-label>span:last-child,.edition,.tiny-label,.photo-label,.caption-number,.visual-footnote,.hero-audience,.scroll-cue,.creative-top,.creative>p,.example-badge,.example-disclaimer,.service-rows li,.service-word,.step-result>span,.conversation>span,.form-heading,.form-heading .tiny-label,.form-note,.small-note,.footer-bottom{font-size:12px}
.navigation nav,.button,.hero-actions .button,.quiet-link,.hero-actions .quiet-link,.nav-cta,.hero-bottom,.example-switch button,.creative-bottom,.step-result,.contact-email~.conversation ol,label,.back-button,.footer-top nav{font-size:14px}
.approach-copy>p:not(.lead),.work-heading>p,.strategy p,.services-heading p,.service-rows p,.principle-list p,.process-grid p,.fit-note p,details p,.contact-copy>p{font-size:16px}
.hero h1{font-size:clamp(62px,6.4vw,92px);line-height:1.04;letter-spacing:-4.6px}.hero-grid{align-items:center;min-height:650px}.hero-visual{padding-top:0}.hero-actions{flex-direction:row;align-items:center;flex-wrap:wrap}.hero-actions .quiet-link{font-size:13px}.hero-topline .eyebrow{font-size:12px}.creative-top{font-size:10px}.example-badge{font-size:10px}.service-rows li{font-size:12px}.creative h3{font-size:40px}.footer-word{overflow-wrap:normal}.form-note a{text-decoration:underline}
@media(max-width:1100px){.hero h1{font-size:72px}.hero-grid{min-height:620px}.navigation nav{gap:20px}.creative h3{font-size:35px}}
@media(max-width:800px){.hero h1{font-size:59px;letter-spacing:-3.5px}.hero-grid{min-height:0}.hero-actions{display:block}.hero-actions .quiet-link{margin-top:17px}.hero-topline .eyebrow{font-size:11px}.navigation nav{font-size:12px}.nav-cta{font-size:12px}.hero-audience{font-size:11px}.creative h3{font-size:31px}.hero-bottom{font-size:12px}.section-label{font-size:12px;letter-spacing:.5px}.example-switch button{font-size:13px}}
@media(max-width:600px){.hero h1{font-size:clamp(53px,13.8vw,78px);letter-spacing:-3.5px}.hero-grid{gap:33px}.hero-topline .eyebrow{font-size:11px;letter-spacing:.5px}.hero-audience{font-size:12px}.photo-frame{height:320px}.hero-actions .button{font-size:14px}.nav-cta{font-size:11px}.caption-number{font-size:11px}.lift-caption{gap:16px}.lift-caption>span:nth-child(2){font-size:20px}.caption-mark{font-size:35px}.visual-footnote{font-size:12px}.hero-bottom{font-size:12px}.before-after{margin-top:24px}.before-after>div{grid-template-columns:1fr;gap:7px}.before-after .tiny-label,.small-note{font-size:12px!important}.example-switch button{font-size:12px;padding:12px}.creative-top{font-size:10px}.creative>p{font-size:12px;letter-spacing:.5px}.creative h3{font-size:35px}.creative-bottom{font-size:13px}.form-heading,.form-heading .tiny-label{font-size:11px;letter-spacing:.2px}.form-note{font-size:12px}.footer-bottom{font-size:12px}.conversation ol{font-size:14px}.footer-top p{font-size:14px}}
.creative-top,.example-badge,.service-word,.step-result>span,.conversation>span,.caption-number,.creative>p{font-size:12px;letter-spacing:.5px}
@media(max-width:600px){.nav-cta{display:none}.menu-toggle{margin-left:auto;width:44px;height:44px;align-items:center}.navigation nav{font-size:16px}.hero-topline .eyebrow,.form-heading,.form-heading .tiny-label{font-size:12px}.caption-number{font-size:12px}.creative-top{font-size:12px;letter-spacing:0}.creative-top>span:first-child{max-width:220px}.example-badge{font-size:12px}.service-rows li{font-size:12px}.hero-audience{gap:8px}.hero-audience span+span{padding-left:8px}.footer-word{letter-spacing:-2px}}
/* Two identical groups make the end of each cycle match its beginning. */
.ticker{position:relative}
.ticker>.ticker-track{display:flex;justify-content:flex-start;gap:0;width:max-content;padding:22px 0;animation:crewlift-marquee 28s linear infinite;will-change:transform}
.ticker-group{display:flex;align-items:center;justify-content:space-around;flex-shrink:0;gap:45px;min-width:100vw;padding-right:45px}
@keyframes crewlift-marquee{from{transform:translateX(0)}to{transform:translateX(-50%)}}
.ticker.is-paused>.ticker-track{animation-play-state:paused}
.ticker-toggle{position:absolute;right:8px;top:50%;transform:translateY(-50%);width:38px;height:38px;border:1px solid #ffffff66;border-radius:50%;color:white;background:var(--blue);font-size:19px;display:grid;place-items:center;z-index:1}
.ticker-toggle:hover{background:#1638d5}
@media(max-width:800px){.ticker-group{gap:26px;padding-right:26px}}
@media(max-width:600px){.ticker>.ticker-track{padding-block:18px}.ticker-group{gap:23px;padding-right:23px}.ticker-toggle{right:5px;width:34px;height:34px;font-size:17px}}
@media(prefers-reduced-motion:reduce){.ticker>.ticker-track{animation:none;transform:none;width:100%;padding:20px 22px}.ticker-group{min-width:0;width:100%;padding:0;justify-content:center;flex-wrap:wrap;gap:14px 20px;white-space:normal}.ticker-group[aria-hidden="true"],.ticker-toggle{display:none}}

.contact-trap{position:absolute;left:-10000px;width:1px;height:1px;overflow:hidden}.button:disabled{cursor:wait;opacity:.7;transform:none}.send-error{color:#9b1c1c;padding:12px;background:#fff1f1;border-radius:3px}.send-success{color:#174d2d;padding:12px;background:#edf9ee;border-radius:3px}#send-email{white-space:normal}

.legal-links{display:flex;flex-wrap:wrap;gap:16px}.legal-links a{text-decoration:underline;text-underline-offset:4px}.legal-main{max-width:960px;margin:auto;padding:64px 28px 96px}.legal-main h1{font-size:clamp(38px,7vw,64px);letter-spacing:-2px;margin:22px 0 35px}.legal-main h2{font-size:25px;letter-spacing:-.6px;margin:36px 0 12px}.legal-main p,.legal-main li,.legal-main address{font-size:16px;line-height:1.8;color:var(--ink);font-style:normal}.legal-main a{text-decoration:underline;text-underline-offset:3px;overflow-wrap:anywhere}.legal-main ul{padding-left:22px}.review-notice{padding:18px 22px;background:#fff1d2;border-left:4px solid #956600;margin:24px 0;font-size:14px;line-height:1.7}.legal-main .contact-card{max-width:680px;margin-top:30px}.legal-main input,.legal-main textarea{font-size:16px}.legal-footer{padding:30px 28px;background:var(--dark);color:white;display:flex;flex-wrap:wrap;justify-content:space-between;gap:22px}.general-contact{margin-top:16px;font-size:14px}.review-banner{background:#fff1d2;color:#473309;padding:10px 24px;text-align:center;font-size:13px;line-height:1.6}.review-banner a{text-decoration:underline}.form-note a{text-decoration:underline}

/* Multipage editorial layout. All text and navigation are in the HTML. */
.page-hero-grid>*,.reading-layout>*,.footer-top>*{min-width:0}.footer-column a{overflow-wrap:anywhere}.page-hero h1,.feature-card h3,.industry-card h3{overflow-wrap:anywhere;hyphens:auto}.page-hero h1{hyphens:manual}
.navigation{height:88px}.navigation nav a[aria-current=page]{color:var(--blue);box-shadow:inset 0 -2px var(--blue)}.skip-link{position:absolute;top:-100px;left:20px;z-index:99;background:white;padding:12px}.skip-link:focus{top:12px}.breadcrumbs{display:flex;flex-wrap:wrap;gap:8px;list-style:none;padding:24px 0;margin:0;font-size:12px;color:var(--muted)}.breadcrumbs a{text-decoration:underline;text-underline-offset:3px}.breadcrumbs li+li:before{content:'/';margin-right:8px;color:#87928b}.page-hero{padding-bottom:68px}.page-hero-grid{display:grid;grid-template-columns:1.4fr 1fr;gap:65px;align-items:center;padding-top:24px}.page-hero h1{font-size:clamp(42px,4.5vw,67px);line-height:1.09;letter-spacing:-3px;margin:20px 0 24px}.page-hero h1 em{font-style:normal;color:var(--blue)}.page-intro{font-size:18px;line-height:1.75;max-width:670px}.page-hero .button{margin-top:10px}.statement{background:var(--blue);color:#fff;padding:34px 36px;min-height:350px;display:flex;flex-direction:column;justify-content:space-between;position:relative}.statement strong{font-size:clamp(27px,3.1vw,44px);line-height:1.15;letter-spacing:-1.5px;display:block;margin:35px 0}.statement .tiny-label{color:#e0e7ff;font-size:11px}.statement p{color:#e0e7ff;font-size:13px;margin:0;max-width:320px}.statement-star{position:absolute;right:28px;top:21px;font-size:37px;color:var(--lime)}.statement.lime{background:var(--lime);color:var(--ink)}.statement.lime .tiny-label,.statement.lime p{color:#435036}.statement.lime .statement-star{color:var(--blue)}.statement.dark{background:var(--dark)}.statement.dark strong{color:var(--lime)}.compact-section{padding-block:75px}.section-heading{display:flex;justify-content:space-between;gap:35px;align-items:end;margin-bottom:32px}.section-heading h2{font-size:clamp(32px,3.6vw,50px);max-width:760px}.section-heading p{max-width:390px;margin:0}.feature-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:22px}.feature-card{display:flex;flex-direction:column;min-height:280px;border-top:2px solid var(--ink);padding:26px 0 8px;transition:transform .2s}.feature-card .card-number{font-size:12px;color:var(--blue);margin-bottom:26px}.feature-card h3{font-size:28px;letter-spacing:-1px}.feature-card p{font-size:15px;margin:0 0 25px}.feature-card .card-link{margin-top:auto;font-size:14px;font-weight:700;text-decoration:underline;text-underline-offset:5px}.feature-card:hover{transform:translateY(-3px)}.industry-band{background:#e9eee7}.industry-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:16px}.industry-card{padding:28px;min-height:295px;background:var(--paper);display:flex;flex-direction:column;position:relative;border:1px solid #d2dbcf;transition:border-color .2s}.industry-card:hover{border-color:var(--blue)}.industry-card .card-number{font-size:12px;letter-spacing:1px;color:var(--muted)}.industry-card h3{font-size:30px;margin-top:30px}.industry-card p{font-size:15px;margin:0 0 22px}.industry-card .card-link{font-size:14px;font-weight:700;margin-top:auto}.cta-band{background:var(--lime);padding:60px 0}.cta-inner{display:flex;gap:40px;justify-content:space-between;align-items:center}.cta-inner h2{font-size:clamp(32px,4vw,52px);max-width:740px}.cta-inner p{max-width:680px;margin-bottom:0;color:#435036}.cta-inner .button{flex-shrink:0}.reading-layout{display:grid;grid-template-columns:230px minmax(0,1fr);gap:90px;align-items:start;padding-bottom:75px}.on-this-page{position:sticky;top:30px;padding:24px 0;border-top:1px solid var(--line)}.on-this-page>span{display:block;font-size:11px;font-weight:700;letter-spacing:1px;margin-bottom:15px}.on-this-page a{display:block;font-size:13px;line-height:1.65;padding:9px 0;color:var(--muted)}.on-this-page a:hover{color:var(--blue)}.article-section{padding:35px 0;border-top:1px solid var(--line);scroll-margin-top:30px}.article-section:first-child{padding-top:24px}.article-section h2{font-size:32px;letter-spacing:-1px;line-height:1.25;margin:0 0 20px}.article-section p{margin:14px 0;font-size:16px;line-height:1.85}.article-section a{color:var(--blue);text-decoration:underline;text-underline-offset:3px}.article-section li{font-size:16px;line-height:1.9;margin:10px 0;color:var(--muted)}.article-section ul,.article-section ol{padding-left:24px}.article-section strong{color:var(--ink)}.page-faq{background:#eef1ea}.page-faq .faq-grid{grid-template-columns:.8fr 1.2fr;gap:70px}.page-faq h2{font-size:38px}.related{padding-block:55px}.related>p{font-size:12px;font-weight:700;letter-spacing:1px}.related-links{display:flex;gap:14px;flex-wrap:wrap}.related-links a{border:1px solid var(--line);padding:13px 18px;font-size:14px}.related-links a:hover{border-color:var(--blue);color:var(--blue)}.footer-top{display:grid;grid-template-columns:1.2fr 1fr 1fr;gap:35px;align-items:start}.footer-top p{font-size:14px}.footer-column>span{font-size:11px;letter-spacing:1px;color:#aebdb3}.footer-top .footer-column nav{display:flex;flex-direction:column;gap:14px;margin-top:22px;font-size:14px}.footer-word{font-size:clamp(55px,10vw,150px);letter-spacing:-5px;line-height:1.1}.footer-bottom{flex-wrap:wrap;gap:18px}.footer-bottom a{padding:4px 0}.contact-page-intro{padding:15px 0 30px}.contact-page-intro p{max-width:720px}.contact-copy h1{font-size:80px;letter-spacing:-4px;line-height:1.05;margin:25px 0}.contact-copy h1 em{font-family:Georgia,serif;font-weight:400}.legal-main{max-width:960px}.statement .tiny-label{max-width:83%}.scope-note{margin-top:30px;font-size:13px;border-top:1px solid var(--line);padding-top:18px}.fact-strip{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;padding-block:24px;border-top:1px solid var(--line);border-bottom:1px solid var(--line);font-size:14px}.fact-strip strong{display:block;margin-bottom:5px}.fact-strip span{color:var(--muted);font-size:13px}.hero-grid{min-height:560px;padding-bottom:45px}.hero h1{font-size:clamp(62px,6.4vw,90px)}.hero{padding-top:28px}.hero-content>p{font-size:17px}.hero-visual .photo-frame{height:420px}.home-definition{display:grid;grid-template-columns:.7fr 1.3fr;gap:55px;align-items:start}.home-definition h2{font-size:39px}.home-definition p{margin-top:0}.home-definition .quiet-link{margin-top:8px}.page-table{border-collapse:collapse;width:100%;font-size:15px}.page-table th,.page-table td{text-align:left;padding:18px 14px;border-bottom:1px solid var(--line);vertical-align:top;line-height:1.65}.page-table th{background:#eef1ea}.table-scroll{overflow:auto}.legal-links{gap:18px}.not-found{min-height:65vh;padding-block:85px}.not-found h1{font-size:70px;letter-spacing:-3px}.contact-card .form-note{font-size:13px}
@media(max-width:1100px){.wrap{padding-inline:40px}.reading-layout{gap:45px;grid-template-columns:200px minmax(0,1fr)}.page-hero-grid{gap:35px}.page-hero h1{font-size:49px}.navigation nav{gap:18px}.navigation{gap:20px}.hero-grid{gap:35px}.hero h1{font-size:69px}.statement{padding:28px}.statement strong{font-size:35px}.feature-card h3{font-size:26px}.industry-card{padding:24px}.industry-card h3{font-size:26px}}
@media(max-width:900px){.navigation{height:80px}.navigation .nav-cta{display:none}.navigation .menu-toggle{display:flex;flex-direction:column;justify-content:center;gap:6px;padding:10px;width:44px;height:44px;min-height:44px;border:0;background:transparent;align-items:center;margin-left:auto}.menu-toggle span{display:block;height:2px;width:24px;background:var(--ink)}.navigation nav{display:none;position:absolute;left:0;right:0;top:80px;padding:18px 40px 28px;background:var(--paper);border-bottom:1px solid var(--line);box-shadow:0 10px 20px #17201c0a}.navigation nav.open{display:flex;flex-direction:column;gap:4px;font-size:16px}.navigation nav a{width:fit-content}.page-hero-grid{grid-template-columns:1fr 1fr}.page-hero h1{font-size:43px;letter-spacing:-2px}.page-intro{font-size:16px}.statement strong{font-size:31px}.reading-layout{grid-template-columns:1fr;gap:10px}.on-this-page{position:static;display:flex;flex-wrap:wrap;gap:6px 18px}.on-this-page>span{width:100%;margin-bottom:3px}.on-this-page a{font-size:12px}.feature-grid{gap:25px}.feature-card h3{font-size:24px}.industry-grid{grid-template-columns:1fr}.industry-card{min-height:0;display:grid;grid-template-columns:1fr 1fr;gap:10px 25px}.industry-card .card-number{grid-column:1/-1}.industry-card h3{margin:10px 0}.industry-card p{margin:10px 0}.industry-card .card-link{grid-column:1/-1}.cta-inner{display:block}.cta-inner .button{margin-top:25px}.home-definition{gap:35px}.hero-grid{grid-template-columns:1fr 1fr}.hero h1{font-size:58px}.hero-visual .photo-frame{height:370px}.lift-caption{padding:20px;gap:15px}.lift-caption>span:nth-child(2){font-size:18px}.caption-mark{font-size:35px}.caption-number{padding-right:12px}.page-faq .faq-grid{gap:35px}}
@media(max-width:600px){.wrap{padding-inline:22px}.navigation nav{padding-inline:22px}.brand{font-size:32px}.breadcrumbs{font-size:11px;padding-block:20px;gap:6px}.page-hero{padding-bottom:45px}.page-hero-grid{grid-template-columns:1fr;gap:30px;padding-top:8px}.page-hero h1{font-size:43px;line-height:1.1;letter-spacing:-2px;margin-top:15px}.page-hero h1{hyphens:auto}.page-hero h1 br{display:initial}.page-intro{font-size:16px}.statement{min-height:275px;padding:26px}.statement strong{font-size:34px;margin-block:26px}.compact-section{padding-block:52px}.section-heading{display:block}.section-heading h2{font-size:35px}.section-heading p{margin-top:20px}.feature-grid{grid-template-columns:1fr;gap:25px}.feature-card{min-height:0;padding:23px 0 8px}.feature-card h3{font-size:27px}.feature-card .card-number{margin-bottom:18px}.feature-card p{margin-bottom:18px}.industry-card{display:flex;padding:25px;gap:0}.industry-card h3{font-size:29px;margin:23px 0 15px}.industry-card p{margin:0 0 20px}.home-definition{grid-template-columns:1fr;gap:24px}.home-definition h2{font-size:35px}.cta-band{padding:44px 0}.cta-inner h2{font-size:36px}.page-faq .faq-grid{grid-template-columns:1fr;gap:28px}.page-faq h2{font-size:34px}.reading-layout{padding-bottom:45px}.article-section{padding-block:27px}.article-section h2{font-size:28px}.article-section p,.article-section li{font-size:16px}.footer-top{grid-template-columns:1fr 1fr;gap:34px 20px}.footer-top>div:first-child{grid-column:1/-1}.footer-top p{justify-self:start}.footer-top .footer-column nav{font-size:13px;gap:14px}.footer-word{font-size:13vw;letter-spacing:-2px;padding-block:32px}.footer-bottom{font-size:12px}.hero-grid{grid-template-columns:1fr;gap:38px;min-height:0;padding-top:28px}.hero h1{font-size:clamp(53px,13.8vw,78px)}.hero-visual .photo-frame{height:330px}.hero-audience{flex-wrap:wrap}.hero-actions{display:flex;align-items:flex-start;gap:8px}.hero-actions .quiet-link{margin-top:10px}.lift-caption>span:nth-child(2){font-size:20px}.fact-strip{grid-template-columns:1fr;gap:18px}.fact-strip strong{display:inline-block;margin-right:8px}.contact-copy h1{font-size:64px;letter-spacing:-3px}.contact-page-intro{padding-top:0}.legal-main{padding-inline:22px}.legal-main h1{font-size:40px;overflow-wrap:anywhere}.related-links{display:grid;grid-template-columns:1fr}.related-links a{font-size:14px}.table-scroll{margin-right:-10px}.page-table{min-width:460px}}
@media(prefers-reduced-motion:reduce){.feature-card,.industry-card{transition:none}.feature-card:hover{transform:none}}